Fill your calendar with jobs you don't have to rent from lead sites.
For owners of home-service businesses who are done paying for leads that four other contractors also call. In 8 weeks, you build a steady flow of jobs from leads you own.
Pays For Itself guarantee: if it doesn't bring in $1,497 in booked jobs within 60 days, you get a full refund.
Owners like you are already booking their own jobs.
“Sent the reactivation text to 400 old customers on a Tuesday. Booked 23 maintenance visits by Friday.”
“Went from 31 Google reviews to 140 in four months. The phone just rings now.”
“Mike talks like one of us. No slides full of buzzwords.”
Sound familiar?
You're good at the trade. Nobody ever taught you how to keep the phone ringing all year.
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“Summer I'm turning work down. February I'm scared to make payroll.”
The calendar swings from too full to empty, and the guys who count on you feel it too.
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“Half the leads I pay for are garbage or already hired someone.”
You paid for that lead, and so did four other contractors. Whoever calls first wins, and you were up on a job.
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“I paid an agency $2,000 a month for a year. Couldn't tell you what I got.”
The monthly report is full of clicks and charts, but you can't point to a single job it booked.
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“I'm on a roof all day and doing quotes at 10 at night.”
The office work waits until the kids are in bed, and you miss another family dinner.
What does one booked job really cost you on lead sites?
Move the sliders to match your own numbers. It takes about ten seconds.
That buys you about 36 booked jobs a year.
Every one of those dollars builds someone else's business.
There's plenty of work out there. The trouble is, every lead you get is rented.
Rented leads only last as long as you keep paying. Here are three reasons it keeps happening.
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01
Someone else owns your phone line
Lead sites and agencies sit between you and your customers. When you stop paying them, the phone stops ringing.
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02
Nobody is collecting your reviews
So the young guy down the road shows up first on Google, even when your work is better than his.
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03
Nobody is calling your past customers
The cheapest jobs you'll ever get are sitting in your old invoices, and nobody is asking for them.
The Owned-Lead System: three engines you own.
Everything you build in the program stays yours, even after the 8 weeks are over.
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The Map Engine
Your Google Business Profile, plus a steady flow of new reviews. Most calls for local trades start on Google Maps.
What it brings in: calls from people already searching for your trade in your town.
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The Rolodex Engine
Reactivation texts, maintenance plans and simple referral asks to the people you've already worked for. They know you and trust your work.
What it brings in: the cheapest jobs you'll ever get.
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The Local Ad Engine
One simple, tightly targeted local ad that you control. There's no agency retainer, and you see what every dollar does.
What it brings in: extra jobs when you want them, like in the slow season.
What happens week by week when you join
Each week you set up one thing. By week 8, all three engines are running.
- Week 1
Set up your Lead Scorecard
You see where every job comes from and what it cost you.
- Week 2
Fix your Google profile
More of the people searching Google Maps find you first.
- Week 3
Start your review engine
New reviews come in every week, without you chasing them.
- Week 4
Text your past customers
Jobs from people who already know your work.
- Week 5
Add maintenance plans and referral asks
Repeat work booked ahead, plus new customers from old ones.
- Week 6
Launch one local ad
Extra calls you control, with no retainer to pay.
- Week 7
Tighten up the office phone
More of your calls turn into booked jobs.
- Week 8
Read your scorecard and cut the waste
You drop what doesn't pay, like shared leads, and keep what does.
Everything you get inside the program
It's built for owners who work 60-hour weeks, so every piece is short and practical.
8 short video modules
Each one runs 15 to 25 minutes, so you can finish it in the truck or at lunch.
A weekly live Q&A call with Mike
Every Thursday, bring your real problem and get a straight answer. Every call is recorded if you miss it.
Done-for-you templates
Review-request texts, past-customer messages, a Google profile checklist, local ad scripts and a phone script for the office. You copy, tweak and send.
The Lead Scorecard spreadsheet
It shows where every job came from and what it cost, so you stop guessing where your money goes.
A private owners-only community
Talk shop with other owners who deal with the same calls, crews and slow seasons.
Meet Mike Callahan, a trade guy who's been where you are.
I started as an HVAC tech in Ohio in 1999. Then I went out on my own with one van.
We grew to 14 trucks, and I made every marketing mistake there is along the way. One year I paid an agency $36,000. I got nice reports and almost no jobs.
What finally worked was the stuff we owned. Our Google profile, a steady flow of reviews, our past customers and one simple local ad.
I sold the company in 2021. Now I teach owners like you, because nobody ever taught it to me.
- 1999Started as an HVAC tech
- 14 trucksGrown from one van
- 2021Sold his company
- 1,100+Trade owners trained
What owners say after doing the work
“We cancelled HomeAdvisor in week 5. March was our best March in 11 years.”
“First time I know where every job comes from. Turns out the agency brought us 3 jobs last year.”
Sam P.Roofing · Georgia “Winter used to be dead for us. This year we booked 38 interior repaints from past customers before New Year's.”
Marcus D.Painting · 5 trucks · Tennessee “We dropped Angi in week 7. Google Maps now sends us about 10 broken-spring calls a week, and we don't share a single one.”
Rick H.Garage doors · 3 trucks · North Carolina “We sent the maintenance-plan text in week 5. 140 customers signed up for quarterly service, and our routes are full through summer.”
Angela T.Pest control · 8 trucks · Missouri
Who this is for, and who it isn't
This is for you if
- You own a home-service business that sends a truck to a house. HVAC, plumbing, electrical, roofing, landscaping, painting and cleaning all fit.
- You're tired of paying for leads you share with four other contractors.
- You'll put in the work for 60 days, a little at a time.
This isn't for you if
- You want jobs to show up without doing any of the work yourself.
- You're looking for another agency to run your marketing for you.
Join Booked Out Academy today
One price for the whole program. If it doesn't pay for itself, you get your money back.
Here's what you get
- 8 short video modules you can watch in the truck
- A weekly live Q&A with Mike, every Thursday, recorded
- Done-for-you texts, scripts and checklists
- The Lead Scorecard spreadsheet
- A private owners-only community
or 3 monthly payments of $549
The Pays For Itself guarantee
Do the work for 60 days. If the program hasn't brought in at least $1,497 in new booked jobs that you can trace on your scorecard, you get a full refund.
Questions owners ask us
Straight answers, no sales talk.
I don't have time for another thing.
The videos run 15 to 25 minutes, so you can finish one in the truck. The templates do most of the work, so you're mostly copying, tweaking and sending.
I'm not a computer guy.
Every step is shown click by click. If you can send a text message, you can do this.
I've been burned by marketing people before.
Mike is a trade guy who ran trucks for 22 years, and he doesn't run an agency. You own everything you build, and the Pays For Itself guarantee has your back.
My market is different, or too small.
The three engines work in any local market. Small towns usually work faster, because there's less noise to cut through.
Will this work for my trade?
It's built for any home-service business that sends a truck to a house. That includes HVAC, plumbing, electrical, roofing, landscaping, painting and cleaning.
How does the guarantee work?
Do the work for 60 days and track your jobs on the Lead Scorecard. If the program hasn't brought in at least $1,497 in new booked jobs, you get a full refund.
Can I pay in parts?
Yes. You can pay $1,497 once, or make 3 monthly payments of $549.
When are the live calls?
The live Q&A with Mike happens every Thursday. Every call is recorded, so you can catch up if you're out on a job.
Stop renting leads. Start filling your calendar with jobs you own.
Give it 8 weeks and a little time each day. If it doesn't bring in $1,497 in booked jobs within 60 days, you get every dollar back.